SEO report of hancockfinancialservices.com

Home - Hancock Financial Services

www.hancockfinancialservices.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.hancockfinancialservices.com/

Character length : 33

Title
Home - Hancock Financial Services
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - Hancock Financial Services
description: Hancock Financial Services (HFS) offers business loans and merchant cash advances (MCA) in all 50 states to small- to medium-sized businesses in various industries. The loans and MCAs are offered to brick and mortar retail and restaurant as well as eCommerce (Internet-based) businesses. Industries including, but not limited to, manufacturing, health care, transportation, construction, lodging, …
url: http://www.hancockfinancialservices.com/
site_name: Hancock Financial Services

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://hancockfinancialservices.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin23

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home - Hancock Financial Services

Character length : 33

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
210401
Heading structure in the source code
  • <H1> 
  • <H4> 1-800-648-5434
  • <H4> SUBSCRIBE TO OUR EMAIL LIST FOR OUR NEWSLETTER
  • <H1> Home
  • <H4> Proud member of:
  • <H6> © 2017 HancockFinancialServices.com - All rights reserved
  • <H2> {{optin_title}}
  • <H4> {{subtitle}}
Word cloud
  • loans11
  • loan6
  • all6
  • business6
  • states4
  • businesses4
  • industries4
  • #><#3
  • cash3
  • style3
  • real3
  • home3
  • estate3
  • factoring3
  • mobile-hidden2
  • class=wph-modal--nocontent2
  • small2
  • california2
  • nearly2
  • advances2
  • istrue2
  • #>{{2
  • hfs2
  • considered2
  • offer2
  • cta_label2
  • cta_url2
  • process2
  • full<#2
  • ===2
  • class2
  • hide_image_on_mobile2
  • see2
  • merchant2
  • never2
  • message2
  • list2
  • again2
  • employment2
  • blog2
  • {{cta_label}}2
  • calculators2
  • auto2
  • mortgage2
  • faqs2
Keyword matrix
wordtitledescriptionsheading
loans
loan
all
business
states
businesses
Two Word cloud
  • loans from2
  • this message2
  • style ===2
  • nearly all2
  • all states2
  • business loans2
Three Word cloud
  • loan industries faqs2
  • home about loans2
  • business loan mortgage2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
4.30
Flesch Reading Ease
73.40
Coleman Liau Index
11.30
Automated Readability Index (ARI)
2.90
Dale–Chall Readability
9.00
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
2924
Number of words
635
Number of sentences
119
Average words per sentences
5
Number of syllables
961
Syllables in words
888
Average syllables in words
1.51
Number of words in first three syllables
101
Percentage of word / syllables
15.91
Words not in Dale-Chall easy-word list
352
Words not in Spache easy-word list
142

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.84 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
40
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.hancockfinancialservices.com/.. /jquery.js?ver=1.12.4
  • http://www.hancockfinancialservices.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.hancockfinancialservices.com/.. /jquery.themepunch.tools.min.js?ver=5.4.7...
  • http://www.hancockfinancialservices.com/.. /jquery.themepunch.revolution.min.js?ver=...
List of render blocking css files
  • http://www.hancockfinancialservices.com/.. /styles.css?ver=5.0.1
  • http://www.hancockfinancialservices.com/.. /settings.css?ver=5.4.7.2
  • http://www.hancockfinancialservices.com/.. /frontend.css?ver=4.9.5
  • http://www.hancockfinancialservices.com/.. /scroll-top.css
  • http://www.hancockfinancialservices.com/.. /style.css?ver=4.9.5
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • https://fonts.googleapis.com/css?family=Oswald:400,500,600,700
  • https://cdnjs.cloudflare.com/.. /font-awesome.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.hancockfinancialservices.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.hancockfinancialservices.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.hancockfinancialservices.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.4.5
  • http://www.hancockfinancialservices.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.4.5
  • http://www.hancockfinancialservices.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.8
  • http://www.hancockfinancialservices.com/wp-includes/js/underscore.min.js?ver=1.8.3
  • http://www.hancockfinancialservices.com/wp-content/plugins/wordpress-popup/assets/js/front.min.js?ver=1.1
  • http://www.hancockfinancialservices.com/wp-content/plugins/scroll-top/assets/js/jquery.scrollUp.min.js
  • http://www.hancockfinancialservices.com/wp-content/themes/hancock/js/navigation.js?ver=20151215
  • http://www.hancockfinancialservices.com/wp-content/themes/hancock/js/owl.carousel.min.js?ver=20151215
  • http://www.hancockfinancialservices.com/wp-content/themes/hancock/js/skip-link-focus-fix.js?ver=20151215
  • http://www.hancockfinancialservices.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
444.08KB
Javascript minifying
You can save 4.8KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.hancockfinancialservices.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.8
  • http://www.hancockfinancialservices.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.5
  • http://www.hancockfinancialservices.com/wp-content/plugins/wp-math-captcha/css/frontend.css?ver=4.7.5
  • http://www.hancockfinancialservices.com/wp-content/plugins/scroll-top/assets/css/scroll-top.css
  • http://www.hancockfinancialservices.com/wp-content/themes/hancock/style.css?ver=4.7.5
  • http://www.hancockfinancialservices.com/wp-includes/css/dashicons.min.css?ver=4.7.5
  • http://www.hancockfinancialservices.com/wp-content/plugins/wordpress-popup/assets/css/front.css?ver=2.0.2
File size of all css files combined
292.81KB
CSS minifying
You can save 32.6KB (15% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
38.59KB
Gzip compression
Error! By using Gzip you can save 152.3KB (83% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
17
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.hancockfinancialservices.com/.. /ajax-loader.gifExpiry time is not specified
http://www.hancockfinancialservices.com/.. /loader.gifExpiry time is not specified
http://www.hancockfinancialservices.com/.. /scroll-top.cssExpiry time is not specified
http://www.hancockfinancialservices.com/.. /jquery.scrollUp.min.jsExpiry time is not specified
http://www.hancockfinancialservices.com/.. /logo.pngExpiry time is not specified
http://www.hancockfinancialservices.com/.. /02_handshake.jpgExpiry time is not specified
http://www.hancockfinancialservices.com/.. /AAmember_RGB_400w.jpgExpiry time is not specified
http://www.hancockfinancialservices.com/.. /Business-Loan-2-e1495340189521.jpegExpiry time is not specified
http://www.hancockfinancialservices.com/.. /SmallMichigan_logo.jpgExpiry time is not specified
http://www.hancockfinancialservices.com/.. /hancock-financial-services-e149533973786...Expiry time is not specified
http://www.hancockfinancialservices.com/.. /slide1-e1495339165238.pngExpiry time is not specified
http://www.hancockfinancialservices.com/.. /slide3.pngExpiry time is not specified
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.04MB
Image optimisation
You can save 71.6KB (46% compression) by optimising the images below:

 Links

We found a total of 18 different links.
Internal links: 18

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
216.117.149.226
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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